Amy M. Stretten

Amy M. Stretten

NARRATIVE STRATEGY & COMMUNICATIONS

I’m a senior communications and narrative strategy leader with more than 15 years of experience working across nonprofit, healthcare, public-sector, and media environments.

My work sits at the intersection of storytelling, strategy, and systems change. I help organizations translate complex social and policy issues into narratives that resonate with real people, travel across media ecosystems, and build long-term trust and influence.

I currently serve as Director of Marketing & Communications at United American Indian Involvement, one of the largest urban Native nonprofits in the United States, where I lead enterprise-wide narrative and communications strategy across healthcare, behavioral health, housing, youth services, and cultural programs.

Previously, I worked as a senior consultant with mission-driven organizations, public agencies, and healthcare systems, developing narrative frameworks that shaped public understanding, informed media coverage, and supported sustained impact.

I was also an inaugural Constellations Artist Disruptor Fellow with The Center for Cultural Power, supported by the California Arts Council, where I led a narrative change project focused on decolonizing health and wellness in Indian Country.

Alongside my institutional work, I’m the founder and executive creative director of The Chief of Style, a cultural platform exploring identity, representation, sustainability, and body liberation through a culturally centered Indigenous lens.

I bring a narrative practice grounded in accountability to frontline communities, cultural fluency, and a clear understanding of how stories move through popular culture, media systems, and public discourse.

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Amy Stretten’s
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Work

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Opinion/Commentary

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ALICIA MENENDEZ TONIGHT

Will Marriage Equality Make ‘The Gays’ Boring?

Panelists Charles Joughin (HRC Deputy Press Secretary), Michael Luongo (LGBT journalist) and Amy Stretten (Fusion National Affairs Correspondent) weighed in.

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ALICIA MENENDEZ TONIGHT

Lesbian Sex (and Visibility)

Sex. Lesbian sex. Did your ears perk up? Yeah, I thought so. We speak about sex during an entire Alicia Menendez show, but from whose perspective?

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ALICIA MENENDEZ TONIGHT

Kind Regards: An Open Letter to Dan Snyder

Amy Stretten tackles Washington’s NFL team, the Redskins in this week’s new series “Kind Regards”.

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Appropriating Native American Imagery Honors No One but the Prejudice

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Abc News

I was a sophomore in high school, about 15 years old, when a rather hostile group of cheerleaders and football players cornered me, yelling, as I sat on a bench in the quad between classes. “Don’t you have school pride?” a cheerleader shouted. “You should feel proud! We’re honoring your people!” one football player hollered…

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Cultural Appropriation Out, Cultural Reclamation In at Fashion Week

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Abc News

And so, this marks the end of New York Fashion Week Spring/Summer 2014. While there were some clothing lines we loved, like the modern queer aesthetic of the unconventionally masculine collection by Marimacho, there were also some significant cultural appropriation faux pas. Specifically, cholo street style gone disastrous at Rodarte and Native American headdresses made of “antique smudge fans” worn by models walking the runway in Nicholas K’s “shamanistic” (yes, people, shamanistic!) journey.

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Moderator

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Commemoration of the International Day of the World’s Indigenous Peoples

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UN Web TV


9 Aug 2012 – co-organized by Secretariat of the Permanent Forum on Indigenous Issues, Division for Social Policy and Development, Department of Economic and Social Affairs, the Department of Public Information and the NGO Committee.

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Hosting

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WELLBEING NINJA

Amy Stretten with Holistic Health Coach Elizabeth McGann, the WellBeing Ninja

Amy Stretten tackles Holistic Health tips

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MarimachoBK.com

Marimacho: Genderqueer Clothing

Crystal González and Ivette Alé are the visionaries behind Brooklyn-based clothing line Marimacho. The genderqueer clothing line was created to solve the challenges of finding well-fitting, gender-appropriate clothing for masculine-of-center women and transgender men.

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APTN NATIONAL NEWS

“Flood Camp” for evacuee kids in Winnipeg

Hundreds of families — and their children — are living in Winnipeg hotels after spring flooding ruined their homes.

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APTN NATIONAL NEWS

WUSKWATIM DAM PARTNERSHIP

When it comes to Manitoba hydro- Aboriginal people are split on how the company has treated many First Nations communities in the past.
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APTN NATIONAL NEWS

Pop-ups and homeruns lead to swinging good time

Nearly five dozen teams from across Canada competed in Winnipeg this weekend. Up for grabs was the Canadian Native Fastball Championship.

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APTN NATIONAL NEWS

Treaty celebrations held in Lower Fort Garry

The Lower Fort Garry national historic site in Manitoba is hosting a week of celebrations commemorating the making of Treaty 1.
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Produced Work

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FUSION

Here’s Why You Should Care About Nigeria’s Kidnapped Girls

On April 14, 276 teenage girls were kidnapped from their boarding school by Nigerian militant Islamist group, Boko Haram. The girls–who range in age from 15 to 18–are reportedly being sold into marriage to the militants for $12.

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VIMEO

The Chickahominy Fight

The Chickahominy Fight (working title) is a documentary that examines the history and presence of a little known Tribe in rural Virginia and their struggle to earn federal acknowledgment as being a Tribe by the United States government. Such recognition would mean several benefits for the members of the Tribe, including tuition assistance for college and beyond, access to health services (particularly for elders), and a greater sense of pride in being officially “endorsed” by the federal government.

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Blogging

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As the Chief of Style, I’ll show you how to be a boss of your life, your home, and your wardrobe.

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NativeJournalist.com
Intersections of Identity and Pop Culture

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Writing & Reporting

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Reporter killed by ISIS…

New York Post

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Wake for Brooklyn teen…

New York Post

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Bodegas: Mayor’s cig plan…

New York Post

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Doc warns that popular…

New York Post

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Hit-run driver who allegedly…

New York Post

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LIRR and Metro-North…

New York Post

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bell hooks Calls Beyoncé…

Splinter News

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Music Festival Bans…

Splinter News

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Meet the Couples Suing…

Splinter News

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Oklahoma Governor’s Daughter…

Splinter News

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Why Transgender Visibility…

Splinter News

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Company Removes Hair…

Splinter News

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[/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”10%” bottom_padding=”10%” overlay_strength=”1″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
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Amy is always working on her projects. Currently focusing most of her energy on her online blog, Chief of Style. With this she’s come to collaborate with major brands, positive movements, amazing events and more.

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Amy is always looking for collaboration or partnerships to further reach her audience. If interested in potential partnerships, sponsorships, promotions, or collaborations, please drop a line.

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Reach out to Amy’s Team

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